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Data myopia forces marketing to return to basics

Data myopia forces marketing to return to basics

“Data ethics, privacy and ad blocking have conquered ultimate heights of terabytes on media as well as the blogosphere. And for good reason. Some consumers are pissed off, some couldn’t care less. In the bigger scheme of things though, that’s secondary. The discourse itself is an indicator that there’s something much more profound broken as well.”, writes our CDO Roope Ruotsalainen on LinkedIn.

Read the blogpost here.