Communications' organisation design
Organisation design, change design
The challenge
Digitalization, ever faster tempo, constant presence and customer & stakeholder centricity create pressure for change also in communications. Fortum wanted to start a change journey:
Traditional → Future communication services
Internal focus → Stakeholder centricity
Slowliness → Agility
Monologue → Dialogue
The solution
We designed together a new communications organisation and it’s ways of working. The work phase by phase:
Clarifying the meaning and role of corporate communications
Iterating new comms services and ways of working
Defining new structure, roles and ideal competences
Competence mapping and identifying development areas
Roadmap for implementation and identifying implementation risks
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Client
Fortum
Type of work
Organization design
About the client
Fortum is a clean-energy company developing and offering solutions in electricity, heating, cooling, as well as solutions to improve resource efficiency. Fortum also provides services for the power generation industry and solutions for consumers so that they can be smarter in their energy choices.