Communications' organisation design

Organisation design, change design

The challenge

Digitalization, ever faster tempo, constant presence and customer & stakeholder centricity create pressure for change also in communications. Fortum wanted to start a change journey:

  • Traditional → Future communication services

  • Internal focus → Stakeholder centricity

  • Slowliness → Agility

  • Monologue → Dialogue

The solution

We designed together a new communications organisation and it’s ways of working. The work phase by phase:

  1. Clarifying the meaning and role of corporate communications

  2. Iterating new comms services and ways of working

  3. Defining new structure, roles and ideal competences

  4. Competence mapping and identifying development areas

  5. Roadmap for implementation and identifying implementation risks

Let's discuss more in detail! Be in touch!

Contact frankly-team



Type of work

Organization design

About the client

Fortum is a clean-energy company developing and offering solutions in electricity, heating, cooling, as well as solutions to improve resource efficiency. Fortum also provides services for the power generation industry and solutions for consumers so that they can be smarter in their energy choices.