Future grocery store

The challenge

Kesko aimed to strengthen position of its grocery stores as inspirational and customer centric forerunner.

The solution

Kesko wanted to create a visionary view on consumption of food and grocery stores.

Frankly created a versatile and multi-sourced insight, describing how grocery store experience might look in ten years. Moreover, we facilitated futurecasting workshops for Kesko personnel.

Methods:

• Blog analysis covering six different markets

• Interviews of external and internal visionaries

• Online co-creation for grocery store managers and representatives

• Facilitated workshop for internal experts

• Input for creating virtual future grocery store

• Recruiting forerunner consumers from K panel, scriptwriting the visit in future grocery store and facilitating consumer visits in virtual future stores

Outcome

The main outcome of the project was inspiring and visual report, describing all project phases in detail. The report included input to create virtual future store, quote highlights from visionaries and experts, future grocery store visit stories of by different consumer profiles, as well as quote highlights from forerunner consumers.

You may read the report here (only in Finnish).

What's your need? Contact frankly team and let's have a chat!