Kesko started an auditing process for its marketing and communication functions and business interfaces to create a strong vision and actionable recommendations for Kesko’s progress towards customer-centricity.
The National Land Survey of Finland wanted wanted to understand its customers’ needs and hopes as well as their service painpoints, in order to create a customer driven digital strategy. The project gave the National Land Survey of Finland need-based target groups of their clients, as well as a view on the organisation’s possible future roles and service needs.
During the autumn of 2016 Katrin wanted to redefine the blueprint for their digital marketing ecosystem in ways that would improve customer experience and brand building across the Nordics and other European markets. The Katrin brand represents Metsä Tissue’s B2B hygiene products and solutions in Europe.