Lost in strategy
Everyone is aiming to become customer centric. But only a few will succeed. Companies with a winning customer centric culture drive faster equity growth.
We base our thinking in our proprietary Customer Centricity Model, backed up with data from more than 400 organizations.
Our thinking
Customer Centricity
Stories and ideas
Hiring: Senior Business Designer
Blog
NPS - the best excuse to forget the customer
Maslow's pyramid in B2B: The Hierarchy of Corporate Needs
What to say of the man who would have said it better
Ami Hasan in Memoriam
All organizations are not human proof
COVID-19 Profiles of Finns
Essi's trainee takeaways
Consumers base their purchase decisions on values
When you don’t know where to start, it’s better to simply start
COVID-19 learnings: two success factors for brands above all others
Podcast