Lost in strategy

Everyone is aiming to become customer centric. But only a few will succeed. Companies with a winning customer centric culture drive faster equity growth. 

We base our thinking in our proprietary Customer Centricity Model, backed up with data from more than 400 organizations.

Our thinking

Our thinking

Customer Centricity in euros

Stories and ideas


Drivers for the Change


NPS - the best excuse to forget the customer


On a learning journey

Maslow's pyramid in B2B: The Hierarchy of Corporate Needs

What to say of the man who would have said it better

All organizations are not human proof

COVID-19 Profiles of Finns

Consumers base their purchase decisions on values

When you don’t know where to start, it’s better to simply start

COVID-19 learnings: two success factors for brands above all others


Pioneer attitude in customer centricity. Case Vincit

Beware — the future is here!

The Next New survey puts a finger on tomorrow’s pulse

frankly is The Agency of the Year 2020!

Agency of the Year 2020 - best agencies are announced