Product and service development as well as the commercialization of new development initiatives are the sources of vitality and competitive advantage for businesses. If a product or service does not fulfill the needs and wants of the end-customers, no amount of sales or marketing efforts will bring it lasting success.
By identifying special characteristics of different customer groups, we create the preconditions to design a product and service portfolio as well as sales and marketing activities that will meet the needs of customer groups – both now and in the future. Being able to test ideas and make swift adjustments to the set course betters the chances of success, speeds up the development process, decreases risks and increases sales predictability.
We help our clients with
- crystallizing and testing concepts and products,
- customer satisfaction research and optimization,
- defining overall product and service portfolios.