Every leader looks for and needs strong tools to support their leadership work. Strategic guidelines, business goals and measurement not only have to be set in a smart way, they also need to be sold to the organization. From a change management perspective customer insight gives a natural and convincing answer to the question: “Why is change is needed?”
This same clarified vision of customer insight that helps to develop new services and marketing also functions well inside the organization. Justifying change based on significant and useful customer insights makes the change more understandable and acceptable, which in turn eases change management and speeds up the implementation of new practices. At its best, leading with customer insights means leading with both data and emotion.
We help our clients with
- employee satisfaction research and tools for change management,
- insight management: insight audits, implementation processes and tools,
- management practices and measurement of success: KPIs and dashboards.